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in the fundraising for Non Profit Organizations. Such As Permian Foundation for Suicide Awareness & Prevention, Christys Hope for Battered Women and Children Inc, & Global Virus Network Inc the fight against COVID-19

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The spread of COVID-19 has decimated the world of entertainment—from sporting events to Disney World to conferences—and it’s only getting worse. Touring, the lifeblood of many musicians worldwide, has slowed to a near standstill, with no indication on when it could safely pick back up. And once things do get going, artists and bookers will face greater competition for space, with more tours overlapping in a shorter period.

Music is a tough business with ultra-slim margins, and virtually everyone who works within the industry does so as a labor of love. So once a wrench is thrown into the status quo, the result is pure chaos. You may be wondering how you can help your favorite artists and venues, which are experiencing major losses during this tumultuous time.. The good news is that there are ways, small as they may be. Artists generally have a few different sources of income, the main ones typically being touring (first and foremost), album sales, licensing/syncs, and merchandise. All come with their pitfalls, but album sales and merchandise will be crucial for artists as touring is taken off the table.

Despite what Almost Famous or whatever music videos you’ve seen will tell you, touring is pretty terrible most of the time. Not to mention it can be a giant roll of the dice, depending on the location of that show(s), competition from other events in the area, and a million other unseen factors.

“From the top to the bottom, everyone involved in live music is taking a collective and individual risk,” emphasizes Dominick Fernow, founder of Hospital Productions and a touring musician as Prurient/Vatican Shadow. “There are a lot of hidden costs and mouths to feed in the supply chain just to do one show.”